Our BLOG entries will be centered around privacy issues and keeping you abreast of security concerns that arise...

They Know What You're Shopping For...
23 March 2013

'You're looking at the premium package, right?'

Companies today are increasingly tying people's real-life identities to their online browsing habits.

Georgia resident Andy Morar is in the market for a BMW. So recently he sent a note to a showroom near Atlanta, using a form on the dealer's website to provide his name and contact information.

His note went to the dealership—but it also went, without his knowledge, to a company that tracks car shoppers online. In a flash, an analysis of the auto websites Mr. Morar had anonymously visited could be paired with his real name and studied by his local car dealer.

Read the full article...